SWOT Analysis with Mind MapsSubrina
SWOT Analysis is a basic marketing analysis strategy to evaluate the strength, weakness, opportunity, and threat of an organization. It integrates the inner resources of an organization and outer environmental elements. Thus, with the effective features, free mind map tools help its users analyze the target organization to reinforce awareness and make a precise business strategy. Before learn to do a SWOT analysis with mind maps, we should divide it into four parts to learn what is SWOT in advance.
The strength describes the inner condition of an organization. You should list several advantages of your organization from the fame, location, function, resources, and quality aspects to deepen the positive impression.
When analyzing the weakness of an organization, you should emphasize on the visible weakness which can be shifted to the potential possibility of your opportunity. For instance, compared with competitors, the obvious weak points should be put.
After knowing the strengths and weakness of an organization, you are aware of the improvements which are the opportunities for the organization to solve with the external force.
Threats are always influenced by external environments like rivals, channels, market development, and technique limitation.
Steps of SWOT Analysis with Mind Maps
Compared with traditional SWOT metrics, mind maps are more extensional without boundary which will not limit the exploration of those elements. Now I will introduce the steps of doing a SWOT analysis with mind maps.
1. Confirm the targets and objectives of a mind map. In this mind map, the main idea is a SWOT analysis of an organization.
2. Fix the first branches of the mind map as main topics. You can find it easy to confirm those branches with four elements – Strength, Weakness, Opportunity, and Threat respectively.
3. Brainstorm from the first main idea and add the inspirations into the next branches as subtopics.
4. Organize the whole mind map with functions of relationship, boundary, and summary, etc.
5. Stylize mind map with theme template in one click and go on presentation mode to look through it.
Ultimately, you will get an intuitive and comprehensive mind map with the theme of SWOT analysis. Have a trail, and you are fond of experiencing mind mapping software for Windows, or an online mind map software to do a SWOT analysis.